Digital Marketing Funnel Explaining TOFU, MOFU, BOFU and Digital Marketing Techniques

Digital Marketing Funnel :

The digital marketing funnel symbolizes the customer journey from product awareness to purchase. The funnel, categorized into awareness, decision-making, and purchase stages, uses multiple marketing channels to reach the target audience and influence their buying decisions. Digital marketing techniques like SEO, content marketing, email marketing, and social media marketing can be used to generate leads and facilitate the customer journey through the funnel.

This is a virtual representation of the stages a cumtomer goes through from the very first time they are introduced in a product until when they make a purchase and become customers.

  1. Your targeted audience becomes informed by your brand or product.
  2. It sparkes an interest in them, so they go to your social media platform or official website to learn more on the your product.
  3. They sing up, make an inquiry, or add the product to the cart.
  4. They may purchase the product, if they dont, it might be because of some uncertainity and you might have to re-evalute your marketing strategy.
  5. Finally, they buy the product and become you client.

Depending on your business type, digital marketing funnels can be categorized intho threee levels.

Top of the Funnel (TOFU)

This is the awareness stages. This stages uses multiple digital marketing channels to boost your brand or product visibility to your targeted audience.

Middle of the Funnel (MOFU)

This is the stage where your targeted customers are already in the funnel and deciding whether to purchase your product. Their decision depends entirely on various factors, such as your website speed, the prices offered by your competitiors, and the shipping fee.

Buttom of the Funnel (BOFU)

This is the final stage or the converting stage. Your potential customers have decided on purchasing your brand or products and if you guarantee them better offers, discounts and quick delivery options, your chance of conversion will increase and the sale can happen successfully.

Digital Marketing Techniques

Digital marketing techniques differ greatly from digital marketing channel. A digital marketing techniques is using digital marketing channels to promote your brands or products.

You can use paid marketing in Facebook Ad and Google Ad channels to increase traffic on your brands site and generate leads.

Here is a list of digital marketing techniques:

  • Search Engine Optimization
  • Video and Display Marketing
  • Blogging
  • Content Marketing
  • Re-targeting and Remarking
  • Digital Advertisement
  • Paid Advertisemnt
  • E-mail Marketing
  • Mobile Marketing
  • Affliate Marketing
  • Marketing Automation
  • Influencer Marketing
  • Social Media Marketing
  • Digital Public Relations

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