Digital Marketing Objectives – Essentials You Always Wanted To Know – If You Started A New Business
Digital channels platforms that allow communication between you and your targeted customers to promote your brand or product. You can use digital marketing strategies on multiple channels to promote a single marketing campaign.
| BASIC CHANNELS | LATEST DEVELOPMENT STRATEGIES |
| Display marketing | Remarketing |
| Affiliate marketing | Influencer marketing |
| Email marketing | collaboration |
| SEM | Game advertising |
| SMM | 50% people in internet |
| Active approach | 75% on social media |
| Passive approach | 25% mobile presence |
| Online PR | Video advertising |
| SEO / Confidential advertising | OBA |
With the help of digital marketing channels, you can boost the efficiency and visibility of your marketing campaign. By being available in all digital marketing channels, you can boost your brand credibility among your targeted customers.
Below is a list of some of the most common digital marketing channels:
- Youtube : video marketing
- Google Ads : paid marketing
- Email marketing
- Social media : Instagram, Linkedin, Facebook ads
- Google search engine : Organic Marketing
- Digital advertising channels : Display Ads
- Whatsapp and SMS
Digital marketing objectives
Before working on anything else, first state your digital marketing objectives.Ensure that it covers a broad spectrum of everything you want your digital marketing campaign. Besides, your objectives should be in line with your ultimate marketing or business goals.
In simple terms, Your objective should be SMART
S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Timely
So what are some of these objectives?
1. Boost Brand Awareness:
Digital marketing is all about boosting brand awareness. if your brand lacks the prevalence of behemoths Like Google and Amazon, the first step in acquiring a new customer is achieving brand awareness.
Digital branding and Estaliblishes as your brand name in the customer’s mind gross your organic traffic, builds an online reputation and increase faster conversation, social media marketing, video marketing and digital PR can boost brand awareness. 2. Boost Sales:
The ultimate goal of a business is to boost its overall sales or leads.This is the driving force for achieving other business objectives.
The perfect marketing strategy should outline how sales can be increased what channels and tactics universe the budget required and how to measure performance and results.
3. Reduced Cost:
Companies or business running on a budget reducing the overall customer acquisition cost forms a variable objective various is like marketing automation Programmatic display advertising and conversion rate Optimisation can reduce the cost
Utilisation Digital marketing to Generate Leads:
A lead is a pot potential customer in your targeted audience who is interested in your brand or product this is the first step in the marketing funnel and is achieved through marketing.
We can classify leads generation in digital marketing in two three sets of marketing activities namely
- Generation of traffic to the business website
- Conversion of website visitors into leads
- The conversion of the lead into customers
SEO Google ads Facebook ads and other tactics can be used to generate leads in digital marketing also lead magnets marketing automation techniques and content can nurture leads further.
Grow organic search traffic:
The main challenge for most businesses face is making sure that enough people are visiting the site for viewing the products and services, and not their competitors. Google SEO is one of the best methods to increase free organic traffic to your website, generate leads and boost sales. SEO is building block of digital marketing. Consistent organic traffic on your blog or website as a digital marketing objective will create long lasting online visibility and decrease the cost per customer acquisition.
